About Me

I bring two decades of professional Marketing experience to the table, having navigated the realms of client-side, start-up, agency, and tech environments. My career has touched nearly every facet of the marketing landscape, granting me a comprehensive skill set in the field, including strategy, marketing research, brand marketing, communications, innovations, sales, trade, experiential, digital marketing, social media and advertising where I spent four years at Meta. As the former VP of Brand, Insights, and Strategy at a beverage company, I played an important role in guiding its transformation into a publicly traded entity while ensuring a smooth marketing transition during a nationwide expansion.

Beyond my marketing expertise, I’ve pursued a parallel journey as a social entrepreneur, dedicating time to support international development and non-profit organisations. I am also a certified Yoga teacher, available for small group sessions. Known for my dynamism, curiosity, strong work ethic, and cultural sensitivity, I look forward to collaborating with like-minded individuals. Finally, I am proficient and English and French.

 

Services

  • Marketing Strategy

    I provide essential tools for marketing success, offering planning, resource allocation, and organizational restructuring.

  • Insights Strategy

    I leverage insights for business growth. With expertise in marketing research, I guide effective decision-making for improved marketing, branding, and enhanced customer experiences.

  • Brand Strategy

    I build strong and distinctive long-term brand strategies that resonate with consumers, foster loyalty, and propel your business forward.

  • Strategic Communication Planning

    I build communication plans and inform on how best to utilize and optimize the different messages and touchpoints. Description goes here.

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